Brand color theory is redefining how brands grow in 2025. With the rise of short-form content, AI-assisted design, and deep personalization, using colors strategically has become more critical than ever. But why should businesses care about color theory? Is choosing a bold red enough to stand out? In this article, On Digitals explores the foundational principles of color and how to effectively apply them in branding. Website: https://ondigitals.com/brand-color-theory/ #ondigitals #brandcolor #colortheory #colorjargons