A Friendly Guide to Understanding Influencer Marketing Rates Across Social Platforms The creator economy reached well over $100 billion in 2025, growing at rates that exceed 20% each year. This rapid expansion makes it essential for brands to understand influencer marketing rates so they can invest wisely without overspending. Costs shift across platforms because audience size, engagement levels like 2% to 5%, and content formats influence pricing. Clear knowledge of these factors helps brands negotiate fair creator fees and build strong partnerships supported by confident and well planned budgets. Website: https://ondigitals.com/influencer-rates/ #ondigitals #influencerrates #influencer #marketingrates