Understanding Social Commerce: Core Definition, Key Benefits, and Effective Strategies Social commerce is transforming online shopping by allowing users to discover, explore, and buy products directly on social platforms without switching apps. This shift streamlines the customer journey and gives brands new ways to engage buyers where they already spend their time. As the digital landscape evolves, understanding social commerce is crucial for staying competitive. In this guide, On Digitals breaks down the essentials and shares practical strategies to help businesses leverage this growing channel and build stronger connections with their audiences. Website: https://ondigitals.com/social-commerce/ #ondigitals #socialmedia #socialmarketing #socialcommerce